The Birth Of Coca Cola Essay - 1968 Words

Economy (The Birth of Coca-Cola into our Consumer Society) From the 20th century onwards, marketers realized that in order to increase consumer numbers products needed to become less industrialized and more specialised and personalised, which could be achieved by focusing specifically on consumer desires (Lury, 2011). Manufacturers are now spending more time and effort on the visual display and uniqueness of their products. As a result, our society has a vast range of commodities available to us, in every size, shape, colour, model, and flavour you can imagine to cater to every taste. The birth of Coca-Cola began in 1886 when Atlanta pharmacist Dr John S. Pemberton created a soft drink that could be sold at soda fountains. He made his own syrup flavour and mixed it with carbonated water at the local pharmacy, resulting in high praise from those in the community who tasted it. His partner and bookkeeper Frank M. Robinson invented the name â€Å"Coca-Cola†, and was also responsible for designing the distinctive cursive font. When it was first made, Coca-Cola was sold for 5 cents per glass, and in the first year Atlanta sold about 9 servings per day. Now, daily servings make about 1.9 billion dollars around the world (World of Coca-Cola, 2016). Because Coca-Cola was such a unique creation at the time, it was important that it also had a unique appearance to catch the attention of consumers. In 1916, idea of a contour bottle was conceived. The shape of it was so distinctive that itShow MoreRelated Coca Cola Essay examples1098 Words   |  5 PagesCoca Cola This essay is regarding the most famous soft drink in the world Coca Cola. Coca Cola was invented by Dr. John Pemberton on May 1886. Pemberton mixed the combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the beverage. As time goes by, Coca Cola company has already become the world’s largest company and the leader of soft drink producers. Why the company did so successful over one hundred years? Besides the reason that the product is very tastyRead MoreCase Study : Coca Cola Company872 Words   |  4 PagesVeda Dyne M W F 2:00 Coca-Cola Company Coca-Cola was originally invented in Atlanta, Georgia by a pharmacist named John Pemberton in 1886. This fragment was caramel-colored liquid that was made specifically to cure morphine addicts. The formula contained 8.46 mg of cocaine and was enhanced by caffeine from the kola nut. In May of 1886, the drink was first sold to the public in a soda fountain at Jacob’s Pharmacy for five cents a glass. Its first year sales brought in a total of fifty dollarsRead MoreCoca Cola Company As The Objective1218 Words   |  5 PagesIntroduction of Coca cola In 1886, Coca-Cola was born in Atlanta, Georgia, United States of America, which brought refreshing and wonderful feeling to people around the world. According to current statistics, 1.7 billion consumers around the world are drinking Coca-Cola products every day, and Coca Cola sold about 19,400 bottles per second, Coca-Cola Company owned more than 500 soft drinks and non-carbonated beverage subsidiaries, providing 1.9 billion cups per day Coca-Cola products to consumersRead MoreThe Marketing Of Coca Cola Essay968 Words   |  4 Pagesmany industries are guilty of selling sex, and Coca Cola is far from an exception. Ads are in place to, â€Å"pursue attraction to people’s fantasy aspirations†¦Ã¢â‚¬  allowing consumers to become inspired and ingrained in them. These two ads from Coca Cola pander to the fantasies of the average Joe through placement of women that fit the paradigms of societally normal beauty front and center to draw the eye of the consumer to their produ ct. By the time The Coca Cola Company had a successful means of distributionRead MoreCompany Description Of Dr. Pemberton Essay1416 Words   |  6 PagesCompany Description Dr. John Pemberton is the individual behind the Coca Cola firm, and he incepted in it in 1886. Pemberton was a pharmacist from Atlanta, Georgia in the USA. Due to curiousity, Pemberton happened to stir a liquid that was caramel-colored, and then he made a solution of it with carbonated water. A sample of people tasted it and agreed it was special and Jacob’s Pharmacy put it on the shop shelves for a cost of five cents for a glass (Dhar et al., 2005). The first year saw a saleRead MoreUnit 1 P6 Describe How Political, Legal and Social Factors Are Impacting Upon the Business Activities of the Selected Organisations and Their Stakeholders1360 Words   |  6 Pagesactivities of Coca-Cola Enterprises Ltd and Croydon Health Services NHS. The report also identifies how the aforementioned factors may affect its stakeholders. All businesses will be affected by factors in its environment. The following are the 3 main factors affecting businesses; 1. Social Factors Social factors refer to the changes in the lifestyle, behavior, attitudes and tastes of different societies. Social factors may affect the two businesses in the following ways: †¢ Demographics - Coca- ColaRead MoreAtlanta Museums and Historic Places Essay570 Words   |  3 Pagesstates in the USA. I have lived in Atlanta over 5 years, absolutely love it. Did you know Atlanta is the birth place of the Great Martin Luther King Jr? Also, Atlanta is known for the largest Aquarium in the US. Another thing that’s very interesting about Atlanta is that they are known for their Coca Cola Company. Now, I mentioned did you know that the Great Martin Luther King Jr. birth place was Atlanta. Well Our Great Martin Luther King Jr. was born in Atlanta, Georgia on January 15, 1929Read MoreMarket Structures1479 Words   |  6 PagesDifferentiating Between Market Structures ECO/365 April 13, 2015 Benjamin Zuckerman Differentiating Between Market Structures Coca-Cola Company is one of the world’s leading soft drinks manufacturers. Since its creation, the company has been growing constantly. Today Coca-Cola manufactures more than 500 brands of products sold in more than 200 countries all over the world. Coca-Cola’s main competitor is Pepsi. Therefore, the two companies make up a duopoly where only two companies dominate the marketRead MoreMarketing Strategy Of Coca Cola956 Words   |  4 PagesIntroduction Coca-Cola, the most popular all over the world. The annual sales of about 300 million bottles and it was one of the largest beverage company in the world today. However, since after the birth of Pepsi, more than half a century, the two companies have been carrying on the competition. They turn adverse factors in market development, seeking opportunities, become favorable factors, adopt feasible marketing strategy, etc are a huge success, finally become a remarkable marketing competitionRead MoreIntroducing New Coke Case Analysis1049 Words   |  5 Pages INTRODUCING NEW COKE CASE ANALYSIS Background: Coca-Cola was invented by a pharmacist by the name of John Styth Pemberton, in 1885 the brand was registered as a trademark. In 1892 Candler formed the Coca-Cola company in Atlanta, later it was sold to Ernest woodruff for $25 million. Under the leadership of Robert Winship Woodruff, Coca-Cola became a household name. During the early 1920 s Coca-Cola faced some financial problem due the increasing price of syrup and the revolt